If you’re using the Members – Membership & User Role Editor Plugin to create and assign custom user roles in your WooCommerce store, you may also want to track how each of those roles performs in terms of sales and orders.
This is exactly what the Role Based analytics for woocommerce plugin enables. It adds reporting capabilities to WooCommerce that allow you to filter and view data based on user roles — including the custom ones created using the Members plugin.
No extra setup or integration is required. Once both plugins are active, WooCommerce User Role Analytics automatically recognizes and includes all existing roles in its reports.
Note: This article focuses on the integration between Members – Membership & User Role Editor Plugin plugin and Role-Based Analytics for WooCommerce extention. However, Role-Based Analytics is designed to work with any plugin or extension that uses WordPress user roles — including membership, wholesale, and user-group-based solutions. If a plugin assigns roles to customers, those roles will automatically appear in your analytics reports.
Prerequisite: You must first purchase and activate Role-Based Analytics for WooCommerce (e.g. via WooCommerce.com) to enable these analytics features.
How Members – Membership & User Role Editor Plugin works Role based analytics for Woocmmerce
Both plugins are built on top of WordPress’s native user role system. This shared foundation ensures seamless compatibility. There’s no need for manual integration — they naturally work together.
What Members Plugin Does:
- Lets you create custom user roles, such as Wholesale, VIP, Affiliate, etc.
- Allows you to assign roles to users either manually or programmatically.
- Enables capability management, letting you control access to content or features by role.
- Uses the core WordPress user role system, meaning roles created here are recognized throughout your WordPress and WooCommerce setup.
What WooCommerce User Role Analytics Adds:
You can also read our full step-by-step guide to WooCommerce User Role Analytics here.
- Automatically detects all WordPress roles, including custom ones from the Members plugin.
- Adds a dedicated User Roles Report under Dashboard → Analytics.
- Tracks key performance metrics per user role: Orders, Gross/Net Sales, Returns, Average Order Value (AOV), and more.
- Introduces a special “Guest” role to track unregistered customer behavior.
- Adds user role filters to key WooCommerce reports like:
- Orders
- Products
- Categories
- Coupons
- Downloads
- Orders
Since both plugins operate using WordPress’s built-in role management system, there’s nothing extra to configure. The custom roles you create using the Members – Membership & User Role Editor Plugin are immediately available within the analytics interface — ready to be tracked and analyzed.
Frequently Asked Questions
No. As long as both plugins are active, WooCommerce User Role Analytics will automatically detect all roles created using the Members plugin — no setup or manual integration required.
Yes. The plugin includes a built-in “Guest” role that groups all sales from users who checkout without registering. This helps you measure how much unregistered customers contribute to your revenue.
Yes. If multiple user roles are assigned to the same customer, their order data will appear under each role individually when viewed in role-specific reports. However, in combined statistics (such as totals or comparisons), the data is only counted once. This ensures there’s no double counting — similar to how WooCommerce already handles product or category analytics.
